Press release writing and distribution
A headline that says what is new, the facts, a quotable line and a photo, sent to the reporters who cover your subject.
Troika Tech is a Mumbai PR agency that helps businesses earn media coverage, build their brand and protect their reputation. We find the story worth telling, write it the way journalists need it, pitch it to the right desks and prepare your spokesperson, the same way we have earned coverage for our own launches.

Most agencies promise coverage. We can show ours. When Troika Tech launched new services, the announcements were carried by The Print, Business Standard and ANI, and our election campaign launch was covered by Mid-Day and ABP Live. We used the same process we use for clients: a real story, a clean release and the right desks.
Troika Tech Services was founded in Mumbai on 7 April 2012 and works from Mira Road East. Our clients rate us 4.9 out of 5 on Google from 144 reviews. We are a focused team, so you work with the people who write and pitch your story, not a sales desk.
We are honest about what PR can do. Editors decide what they publish, so no one can guarantee a story. What we promise is a newsworthy angle, a targeted media list, polite follow-up and a written report of every result.
One service for one announcement, or a monthly plan that keeps your name in the news.
A headline that says what is new, the facts, a quotable line and a photo, sent to the reporters who cover your subject.
Story ideas pitched one by one to journalists and editors in Mumbai and national media, with follow-up and interview coordination.
Interviews, opinion articles and expert comments that make your leaders the voice of your industry.
Product, project and store launches and press meets, planned backwards from the date with every detail written down.
A clean search result for your name, a plan for reviews and profiles, and calm handling of negative coverage.
A holding statement within hours, one trained spokesperson and a plan for the first 48 hours.
Coverage on news and industry websites that also strengthens how your brand appears in search.
A steady calendar of stories, commentary and features that builds trust with customers, partners and investors.
Practice interviews, key messages and tough-question drills before your spokesperson faces a journalist or a camera.
We learn your business, your news and who you want to reach.
We decide what is genuinely newsworthy, for which readers and which desks.
Press release, press kit, photos and spokesperson notes, written for journalists.
One-to-one outreach to the right reporters and editors, never a mass blast.
Every pitch, interview and published mention in a written monthly report.
Typical ranges businesses are quoted in Mumbai. Use them to judge any proposal, including ours. GST extra.
| Typical cost | Best for | |
|---|---|---|
| Single press release | Quoted per release | One announcement |
| Project PR (launch or event) | Quoted per project | A launch, press meet or exhibition |
| Boutique monthly retainer | โน65,000 to โน1,50,000 a month | Startups, SMEs, focused sectors |
| Established agency retainer | โน1,50,000 to โน3,00,000+ a month | Mid-size and large brands |
| Troika Tech | On request, with a written scope | Any of the above, honestly priced |
Project launches, possession news and developer profiles, checked against RERA details.
Hospital and clinic news and doctor expertise, with medical facts approved by your doctors.
Funding news, product launches and founder stories timed for startup and business desks.
Results, launches and leadership commentary, cleared by your compliance team.
Admissions-season stories, results and faculty expertise for schools and coaching.
Campaign communication and media outreach within election rules.
Store openings, collections and festive campaigns for city and lifestyle media.
Trade-fair news, capacity expansion and thought leadership for trade journals.
You pay for the space and control every word. Reach is predictable, but readers know it is an advert. Best for offers and deadlines.
A journalist chooses to write about you. You do not control the final words, but the story carries the publicationโs credibility, and it stays online and in search for years.
The best agency depends on your sector and goal. Troika Tech is a Mumbai PR agency since 2012, rated 4.9 on Google from 144 reviews, with its own launches covered by national news platforms. Use the checklist on this page to compare any agency.
It helps your business earn media coverage and trust: finding your story, writing press releases, pitching journalists, preparing spokespeople and handling communication in a crisis.
Boutique retainers commonly start around โน65,000 a month and established agencies charge โน1,50,000 to โน3,00,000+. Single releases and launches are quoted per project. Troika quotes after understanding your goal, with a written scope.
No honest agency can. Editors decide what they publish. We make coverage likely with a real story, the right journalists and good timing, and we label any paid placement clearly.
Yes. We write the release, prepare the photo and press kit, and send it to the journalists who cover your subject.
Yes: search results for your brand and founder, reviews and profiles, and calm handling of negative coverage.
Yes. We plan national, city and regional language coverage for businesses anywhere in India from our Mumbai base.
After a short call we send a written scope. Once you approve, work on a release or pitch can start within days.
At 702, B44, Sector 1, Shanti Nagar, Mira Road East, Maharashtra 401107.
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