Length of the call
You pay for connected seconds, so a short, focused script costs less per lead than a long pitch. Most qualifying calls in our recordings run between 40 seconds and 2 minutes.
AI calling in India is usually priced as a one-time setup plus calling credits. At Troika you pay per second of connected call time from prepaid credits, so a 12-second "not interested" call costs 12 seconds, not a full minute. Here is how it works, what changes your bill and how to compare it with a telecalling team.

The total cost of AI calling has two parts: a one-time setup that builds and tests your agent, and calling credits that pay for talk time. At Troika, 1 credit is 1 second of call time, billed on the actual duration of each call.
There are three prepaid plans, from a starter plan for testing with your own data to high-volume plans with a dedicated campaign manager. Prices are exclusive of 18% GST.
We show the exact plan prices once you share your number, so our team can also help you pick the right plan. See the plans.
Calling panel activation, voice flow and script structure, telecom routing, lead capture and call transfer setup, testing and onboarding.
1 credit = 1 second of call time, billed on actual duration. Recharge validity is 30 days.
A dedicated number with Truecaller verification, billed monthly, if you want your own caller ID.
All prices are exclusive of 18% GST. CRM integration, if you need it, is quoted separately after a feasibility check.
| Best for | Support | |
|---|---|---|
| Spark | Testing response with your own database | Ticket, email and chat support |
| Momentum (most popular) | Bigger databases and serious outreach | Ticket, email and chat support |
| Dominator | High-volume calling | Dedicated campaign manager and priority support |
Put in your own numbers to see your current cost per dial. Then compare it with per-second AI calling.
Example values. Change them to your own numbers.
An AI calling agent has no salaries, seats or attrition. It bills per second of actual talk time, from prepaid credits, and can run many calls in parallel.
Compare with our plansYou pay for connected seconds, so a short, focused script costs less per lead than a long pitch. Most qualifying calls in our recordings run between 40 seconds and 2 minutes.
Fresh enquiries pick up more often than old lists. Better data means more conversations for the same credits.
Retrying unanswered numbers finds more people, and each connected retry uses credits. Set retry rules to match how valuable each lead is.
When a hot lead is transferred to your team, the conversation keeps running. Make sure someone answers transfers quickly so that time turns into sales.
You pay for every started minute. A 10-second "not interested" call can cost a full minute, which adds up on large lists.
You pay only for the seconds a call is connected. Short calls cost little. This is how Troika bills, from prepaid credits (1 credit = 1 second).
You pay per qualified lead or resolved call. Simple to budget, but check how "qualified" is defined and what happens to calls that do not count.
A monthly platform fee plus minutes. Check whether unused minutes expire and whether languages, transfers or recordings cost extra.
Covers configuring the agent, voices, script flow, phone routing and testing. Ask exactly what it includes and whether script changes later are covered.
Qualifies a project enquiry and captures budget, in Hindi.
Checks eligibility and interest on an admissions call.
Explains a health policy renewal and records the reply.
Hands a warm buyer straight to the sales team, mid-call.
Answers a finance enquiry and logs the request.
Invites a business to the trade show and confirms attendance.
Share of dialled numbers that picked up. If it is low, check data quality and calling times before blaming the script.
Calls where the person met your qualifying rule. This is the number your sales team cares about.
Hot leads transferred to your team and actually picked up. A missed transfer is a lost buyer.
Appointments, site visits, counselling sessions or callbacks the agent booked on the call.
People who asked not to be called. A rising number usually means the list or the pitch needs work.
Credits used divided by qualified leads. Use it to compare AI calling with your other lead sources. Every number above is in the dashboard and in CSV/PDF reports.
It usually combines a one-time setup with calling credits. At Troika, credits are prepaid and billed per second of call time. Enter your number to see the plans.
Troika bills per second: 1 credit = 1 second of call time, on the actual duration of each call.
Yes, a one-time setup. It covers calling panel activation, voice flow and script structure, telecom routing, lead capture and call transfer setup, testing and onboarding.
Recharge validity is 30 days, so plan your recharge around your campaigns.
No. All prices are exclusive of 18% GST.
Yes. The Spark plan is meant for testing response with your own database before you scale up.
Yes, a dedicated number with Truecaller verification is available as a monthly add-on.
For first calls and follow-ups it usually is, because there is no salary, seat or attrition and many calls run in parallel. Use the calculator above with your own numbers to compare.
Yes. Use the call button to talk to our AI agent now, or request a free demo set up for your own use case.
Enter your number and we will set up a live AI demo call for you. Hear the voice, interrupt it, ask it questions, in Hindi or English.