Orange · Shailputri
- Offer idea
- Launch your nine-day offer with an orange display and orange-tagged deals.
- Call idea
- Announcement call to every past customer: the offer and the 19 October deadline.
NAVRATRI 2026 India · 11 to 20 October
AI calling for Navratri in India: one festive call, in every language
The same ten days are Navratri in Gujarat, Durga Puja in Bengal, Golu in Tamil Nadu, Bathukamma in Telangana and Dasara in Mysuru. Your customers celebrate differently, so your offer should sound different too. Troika's AI agent calls each customer in their own language with one festive offer, and books the visit or order before Dussehra.
- 9+ Indian languages
- One campaign, every state
- Visits and orders before Dussehra
Navratri 2026: 11 to 19 OctoberDussehra on 20 October. Plan your festive calls now.
Plan my festive calls
One festival, many names
Why a national Navratri campaign needs local calls
Navratri is one of the biggest buying windows of the year. People book homes, bring home vehicles and gold on Dussehra, buy festive clothes and order sweets and fasting food. Families plan these purchases in the days before, which is exactly when your call should reach them.
But India does not celebrate in one language. A Gujarati family planning garba, a Tamil family arranging Golu and a Kannada family heading to Dasara all respond to a greeting that sounds like home. A single English or Hindi message leaves most of them cold.
An AI calling agent solves the scale problem. It calls each customer in their language, in parallel, on the same day, with the same offer, and records every answer in one dashboard for your national team.
Hear it on your own phone, right nowCall our AI agent and talk to it like a customer would. It answers instantly.
Region by region
The Navratri language and offer map
Use this to split your customer list by region. Each segment gets the same offer in its own language and with its own festive hook.
| Call in | Festive hook for your offer | |
|---|---|---|
| Gujarat · Navratri and garba | Gujarati | Garba outfits, passes, sweets, gold and Dussehra vehicle deliveries |
| Maharashtra · Ghatasthapana to Dussehra | Marathi | Gold and home bookings on Dussehra, new vehicles, festive home needs |
| North India · Navratri fasts and Dussehra | Hindi or Hinglish | Upvas (fasting) food, Dussehra bookings for homes and vehicles |
| Karnataka · Mysuru Dasara | Kannada | Dasara shopping, vehicle and appliance offers |
| Tamil Nadu · Golu | Tamil | Golu dolls and decor, festive clothes and sweets |
| Telangana and Andhra Pradesh · Bathukamma and Dasara | Telugu | Festive clothes, gold, vehicles and Dasara offers |
| Kerala · Navaratri and Vidyarambham | Malayalam | Learning and admissions on Vijayadashami, festive offers |
| East India · Durga Puja | Hindi or English | Puja shopping, travel and festive dining |
National campaign plan
Run a Navratri campaign across India in one week
Navratri starts on 11 October. Setup usually takes 24 hours to 7 working days, so start with your biggest segment and add languages as they are approved.
Split your list by language
Use state, city or past language of conversation. Mixed lists start in Hindi; the agent switches on reply.
One offer, one line, one deadline
"Festive offer till Dussehra, 20 October." The same offer for everyone keeps reporting simple.
A script per language
We write and test each version with you. Same structure, local greeting and festive hook.
Route hot leads to the right team
Transfers go to your regional sales or store teams, so the buyer talks to someone nearby.
Track every region in one dashboard
Answers, visits booked, callbacks and recordings by region, every day of Navratri.
Industry playbooks
What to call about this Navratri
Real estate
Festive booking offers end on Dussehra. Call every enquiry of the last 90 days, book weekend site visits and transfer hot buyers. AI calling for real estate.
Car and bike dealers
Dussehra is a traditional day to bring home a vehicle. Book test drives in the first week and confirm delivery slots by 19 October. Dealer playbook.
Jewellery and gold
Call previous buyers and scheme members with a making-charge or Dussehra booking offer, and book store visits.
Education
In Kerala, Vijayadashami is the day of Vidyarambham, the start of learning. A natural moment to call enquiries about admissions and new batches. AI calling for education.
Retail and e-commerce
Call repeat customers with a festive code or early access, and follow up on WhatsApp for those who say yes.
Food, sweets and catering
Fasting menus during Navratri and sweet boxes for Dussehra: call regulars and societies for bulk orders before Day 1.
Dussehra deadline playbooks
Turn Navratri interest into Dussehra bookings
Real estate: book on Dussehra
- 11 to 13 Oct: call past enquiries with your festive booking offer
- 14 to 16 Oct: book site visits for the weekend of 17 and 18 Oct
- 17 and 18 Oct: same-day visit reminders; transfer hot buyers to sales
- 19 Oct: last-chance call: "book before Dussehra"
- 20 Oct: bookings and thank-you calls
Festive incentives developers commonly use include a lower booking amount, gifts such as gold coins and waived charges. Pick one and say it in one line. AI calling for real estate.
Car and bike dealers: Dussehra delivery
- 11 to 14 Oct: call test-drive and enquiry leads with the festive offer
- 15 to 18 Oct: book test drives and showroom visits
- 17 to 19 Oct: pre-booking calls for Dussehra delivery slots
- 19 Oct: confirm every delivery time
- 20 Oct: delivery-day calls and congratulations
Dussehra is a traditional day to bring home a new vehicle, so the deadline does the selling for you.
Hear it first
Real calls in Hindi and English
Unedited recordings of the Troika AI agent booking visits, qualifying and transferring buyers.
🏢 Real EstateOutbound
Site Visit · Hindi
Offers a site visit and confirms the slot.
0:42
🏢 Real EstateOutbound
Lead Qualification · Hindi
Qualifies a project enquiry and captures budget, in Hindi.
1:28
🩺 HealthcareOutbound
Renewal · Hindi
Explains a health policy renewal and records the reply.
1:28
🏢 Real EstateOutbound
Live Transfer · English
Hands a warm buyer straight to the sales team, mid-call.
0:44
🎓 EducationOutbound
Lead Qualification · English
Checks eligibility and interest on an admissions call.
0:58
🎪 EventsOutbound
Invitation · English
Invites a business to the trade show and confirms attendance.
1:09
After every call
What you get after each festive call
Saved answer
Interested, visit booked, callback or not interested, for every customer on your list.
Live transfer
Hot leads are connected to your team while they are still on the call.
Callbacks
"Call me after 6" becomes a scheduled callback.
Recording and summary
Every call recorded, transcribed and summarised in your dashboard.
Customer feedback
Businesses across India calling with Troika
“It has been a good experience to leverage Troika for reaching out to our prospective customers. It is really easy to deploy and the support has been really good.”
“The AI Calling and WhatsApp Messaging services have been effective and useful for our requirements to generate hot leads from bulk data. Their assistance and prompt responses made the overall experience smooth.”
“The biggest advantage is that it can call 1,000, 2,000, or even 4,000 people in a single day. We have been using this system for the last 3-4 days, and we have already received around 10 to 15 positive leads.”
“The AI calling agent is performing well, and the automated marketing outreach through the AI bot is being executed effectively. The system has helped in customer engagement.”
“Had a great experience with Troika during my transition process. Always responsive, professional, and incredibly helpful, making the entire process smooth and stress-free. I highly recommend Troika's services.”
“It has been a pleasure working with Troika Tech Services. I truly appreciate your professionalism, prompt support, and commitment to delivering quality service. The team has always been responsive, reliable, and helpful.”
“It has been a great experience working with Troika Tech Services. Your team has been very supportive, responsive, and professional throughout the process. The quality of service and timely assistance made everything smooth and hassle-free.”
Navratri guides
More for your Navratri campaign
AI calling for Navratri in Mumbai
Gujarati, Marathi and Hindi calls, timed around Mumbai's garba evenings. Read more.
Navratri promotions with AI calling
How the AI agent announces your offer and books visits. Read more.
Navratri marketing ideas
21 promotion ideas for any business, online and offline. Read more.
See every plan and price in 10 secondsEnter your number and the plans unlock instantly. No sales pressure.
FAQ
AI calling for Navratri in India: common questions
01How does AI calling for Navratri in India work?
You share one festive offer and your customer list. Troika writes the call in each language you need, tests it with you and launches. The AI agent calls every customer in parallel, saves each answer, books visits and transfers interested buyers to your regional team.
02Which languages can a Navratri campaign use?
Hindi, Hinglish, Gujarati, Marathi, Tamil, Telugu, Kannada, Malayalam and English. The agent switches language mid-call when the customer replies in another one.
03When are Navratri and Dussehra in 2026?
Navratri runs from 11 to 19 October 2026 and Dussehra (Vijayadashami) is on 20 October.
04What should I offer during Navratri?
One clear offer with a Dussehra deadline works best: a festive booking amount, a delivery slot, a making-charge offer or a festive bundle. See the region map and playbooks on this page.
05Can different regions go to different sales teams?
Yes. Interested customers can be transferred to the regional team or store you choose.
06Is AI calling legal in India?
AI calling is used legally in India when it follows the same rules as any business calling: TRAI's telemarketing regulations, respect for the DND (Do Not Disturb) registry, permitted calling hours and a clear way to opt out.
- Use opt-in or responsibly sourced data, ideally people who enquired with you.
- Call within permitted hours. We schedule campaigns generally between 9 AM and 8 PM.
- Honour opt-outs: when someone says "don't call me", the agent ends politely and the number is skipped in future campaigns.
This is general guidance, not legal advice. Compliance depends on your campaign intent and your data.
07How much does it cost?
A one-time setup plus prepaid credits billed per second of talk time. See AI calling pricing.
Explore
More about festive AI calling
Try it on your own phone
Let our AI agent call you right now
Enter your number and we will set up a live AI demo call for you. Hear the voice, interrupt it, ask it questions, in Hindi or English.
- No setup needed for the demo
- Hindi, English & regional languages
- Takes 2 minutes