Orange · Shailputri
- Offer idea
- Launch your nine-day offer with an orange display and orange-tagged deals.
- Call idea
- Announcement call to every past customer: the offer and the 19 October deadline.
NAVRATRI 2026 Mumbai · 11 to 19 October
AI calling for Navratri in Mumbai: every customer, before Dussehra
Mumbai spends Navratri evenings at garba and the days at work. A WhatsApp broadcast gets lost in a hundred festive forwards. A short, warm call in Gujarati, Marathi or Hindi does not. Troika's AI agent calls your whole customer list with your festive offer, books visits and hands interested buyers to your team, from our office in Mira Road.
- Gujarati, Marathi, Hindi, English
- Calls timed around garba
- Visits booked before Dussehra
Navratri 2026: 11 to 19 OctoberDussehra on 20 October. Plan your festive calls now.
Plan my festive calls
Why calls win in Mumbai
Your offer is competing with every other festive message
In the week before Navratri, every jeweller, saree shop, builder and showroom in Mumbai sends a festive WhatsApp. Most are muted, many are never opened. A phone call in the customer's own language is the one message that gets a real answer: yes, no, or "call me after 6".
The catch has always been people. A telecalling team can make a few hundred calls a day, needs training on the offer and cannot call in Gujarati, Marathi and Hindi at once. An AI calling agent can, and it calls your list in parallel, so every customer hears your offer while it still matters.
Every answer is saved. Interested customers are transferred to your team while they are on the line, callbacks are scheduled, and you get a recording and summary of every conversation.
Hear it on your own phone, right nowCall our AI agent and talk to it like a customer would. It answers instantly.
Start before Day 1
Your 72-hour Navratri launch plan
Navratri begins on Sunday, 11 October. This is how a Mumbai business gets calls running in time. Go-live usually takes 24 hours to 7 working days, depending on how quickly the script is approved.
Today: share the offer and the list
One festive offer in one line, the last date (19 October or Dussehra) and the customers to call: past buyers, enquiries and walk-ins.
Next day: we write and test the script
Our team writes the call in Gujarati, Marathi, Hindi or English, sets up live transfer to your showroom and calls you with a test.
You approve, we launch
Change any line you want. Once approved, calls start in the daytime window you choose.
Every day of Navratri
Watch answers come in, take transferred calls and send follow-ups. We tune the script from real calls.
Language decides the answer
Which language to call your Mumbai customers in
| Call in | Why it works | |
|---|---|---|
| Gujarati-speaking families | Gujarati | Navratri and garba are at the heart of their festive season. A Gujarati greeting feels like family, not marketing. |
| Marathi households | Marathi | Ghatasthapana and Dussehra purchases are planned at home. A Marathi call is heard and remembered. |
| Hindi-speaking customers | Hindi or Hinglish | The most widely understood choice in a mixed city, and natural for fasting-menu and Dussehra offers. |
| Young professionals | Hinglish or English | Short, direct and polite. Book a slot or send details on WhatsApp. |
| Mixed or unknown lists | Hindi, switch on reply | The AI agent switches language mid-call when the customer answers in another one. |
Mumbai garba map
Where Mumbai plays garba
The big venues
Mumbai's large ticketed garba nights in recent years have included Kora Kendra in Borivali, NESCO in Goregaon and the Dome at NSCI SVP Stadium in Worli. Customers near these venues are out every evening, so call them in the day, not at night.
Society and community garba
Most of the city celebrates closer to home: housing societies and community grounds from the western suburbs to Thane and Mira-Bhayandar. A garba invitation or a festive offer from a local business feels personal here.
Plan around the evenings
Garba starts after sunset and runs late. Schedule offer calls between 10 AM and 6 PM and reminders before 7 PM.
Mumbai playbooks
Navratri calls for Mumbai businesses
Pick the playbook closest to your business. Each one is a single offer, a single question and a clear next step.
Ethnic wear, chaniya choli and sarees
Call: past buyers and walk-ins, 5 days before Day 1 and again on Day 4.
Offer: a garba outfit offer or alteration in 48 hours.
Ask: "Shall I keep a trial slot for you this Saturday?"
Jewellers and gold
Call: previous customers and gold-scheme members, through Navratri, with a Dussehra reminder.
Offer: making-charge offer or a Dussehra booking.
Ask: "Shall I book your visit for Dussehra morning?"
Real estate in Mumbai, Thane and Navi Mumbai
Call: every enquiry from the last 90 days.
Offer: your festive booking offer, valid till Dussehra.
Ask: site visit on the weekend of 17 and 18 October, with live transfer for hot buyers.
Car and bike showrooms
Call: test-drive and enquiry leads.
Offer: Dussehra delivery slots.
Ask: "Shall I block a delivery time for Dussehra?" Dealer calls in Mumbai.
Restaurants, sweets and caterers
Call: regulars and past party orders, before Day 1.
Offer: upvas (fasting) thalis, festive boxes, society bulk orders.
Ask: "Shall I note your order for this week?"
Salons, gyms and garba classes
Call: members and past clients, a week before.
Offer: pre-garba packages, festive passes.
Ask: "Which evening suits you for the appointment?"
Hear it first
Real calls by the same AI agent
Unedited recordings of the Troika AI agent qualifying, booking visits and transferring buyers.
🏢 Real EstateOutbound
Site Visit · Hindi
Offers a site visit and confirms the slot.
0:42
🏢 Real EstateOutbound
Lead Qualification · Hindi
Qualifies a project enquiry and captures budget, in Hindi.
1:28
🏢 Real EstateOutbound
Live Transfer · English
Hands a warm buyer straight to the sales team, mid-call.
0:44
🎪 EventsOutbound
Invitation · English
Invites a business to the trade show and confirms attendance.
1:09
After every call
What you get after each festive call
Saved answer
Interested, visit booked, callback or not interested, for every customer on your list.
Live transfer
Hot leads are connected to your team while they are still on the call.
Callbacks
"Call me after 6" becomes a scheduled callback.
Recording and summary
Every call recorded, transcribed and summarised in your dashboard.
Dussehra deadline playbooks
Turn Navratri interest into Dussehra bookings
Real estate: book on Dussehra
- 11 to 13 Oct: call past enquiries with your festive booking offer
- 14 to 16 Oct: book site visits for the weekend of 17 and 18 Oct
- 17 and 18 Oct: same-day visit reminders; transfer hot buyers to sales
- 19 Oct: last-chance call: "book before Dussehra"
- 20 Oct: bookings and thank-you calls
Festive incentives developers commonly use include a lower booking amount, gifts such as gold coins and waived charges. Pick one and say it in one line. AI calling for real estate.
Car and bike dealers: Dussehra delivery
- 11 to 14 Oct: call test-drive and enquiry leads with the festive offer
- 15 to 18 Oct: book test drives and showroom visits
- 17 to 19 Oct: pre-booking calls for Dussehra delivery slots
- 19 Oct: confirm every delivery time
- 20 Oct: delivery-day calls and congratulations
Dussehra is a traditional day to bring home a new vehicle, so the deadline does the selling for you.
Customer feedback
Businesses that call with Troika
“It has been a good experience to leverage Troika for reaching out to our prospective customers. It is really easy to deploy and the support has been really good.”
“The AI Calling and WhatsApp Messaging services have been effective and useful for our requirements to generate hot leads from bulk data. Their assistance and prompt responses made the overall experience smooth.”
“The biggest advantage is that it can call 1,000, 2,000, or even 4,000 people in a single day. We have been using this system for the last 3-4 days, and we have already received around 10 to 15 positive leads.”
“The AI calling agent is performing well, and the automated marketing outreach through the AI bot is being executed effectively. The system has helped in customer engagement.”
“Had a great experience with Troika during my transition process. Always responsive, professional, and incredibly helpful, making the entire process smooth and stress-free. I highly recommend Troika's services.”
“It has been a pleasure working with Troika Tech Services. I truly appreciate your professionalism, prompt support, and commitment to delivering quality service. The team has always been responsive, reliable, and helpful.”
“It has been a great experience working with Troika Tech Services. Your team has been very supportive, responsive, and professional throughout the process. The quality of service and timely assistance made everything smooth and hassle-free.”
Navratri guides
More for your Navratri campaign
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FAQ
AI calling for Navratri in Mumbai: common questions
01How does AI calling for Navratri in Mumbai work?
You share one festive offer and your customer list. Troika writes the call in Gujarati, Marathi, Hindi or English, tests it with you and launches. The AI agent calls every customer, saves each answer, books visits and transfers interested buyers to your team.
02Can the AI agent call in Gujarati and Marathi?
Yes. It speaks Gujarati, Marathi, Hindi, Hinglish, English and more, and switches language mid-call when the customer replies in another one.
03When should I call customers during Navratri in Mumbai?
In the daytime. Garba runs late into the night, so offer calls work best between 10 AM and 6 PM, with reminders before 7 PM.
04Can my campaign start before Navratri begins on 11 October?
Setup usually takes 24 hours to 7 working days, depending on how fast the script is approved. Share your offer and list today for the best chance of starting on Day 1.
05What if a customer is interested?
The AI agent transfers them to your team while they are still on the call, or books a visit or callback at the time they choose.
06Is AI calling legal in India?
AI calling is used legally in India when it follows the same rules as any business calling: TRAI's telemarketing regulations, respect for the DND (Do Not Disturb) registry, permitted calling hours and a clear way to opt out.
- Use opt-in or responsibly sourced data, ideally people who enquired with you.
- Call within permitted hours. We schedule campaigns generally between 9 AM and 8 PM.
- Honour opt-outs: when someone says "don't call me", the agent ends politely and the number is skipped in future campaigns.
This is general guidance, not legal advice. Compliance depends on your campaign intent and your data.
07How much does a Navratri AI calling campaign cost?
You pay a one-time setup and prepaid credits billed per second of talk time. See AI calling pricing.
Explore
More about festive AI calling
Try it on your own phone
Let our AI agent call you right now
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- No setup needed for the demo
- Hindi, English & regional languages
- Takes 2 minutes