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PRICING GUIDE Pay for talk time, not rounding
Best AI calling pricing in India: how to pay less for every call
The best AI calling pricing in India is rarely the cheapest rate on a price list. What you really pay depends on how calls are billed, what setup includes and what is charged extra later. This guide shows the maths, the hidden costs and the levers that lower your cost per interested customer.
- Live billing calculator
- 8 hidden costs to check
- 6 ways to lower your bill
The real price
The best price is the lowest cost per useful conversation
Two providers can quote the same rate and send you very different bills. One rounds every call up to a full minute; the other bills the seconds you actually talk. One includes the script, testing and transfers in setup; the other charges for each later.
So compare what matters: how much you pay for each conversation that moves a customer forward. That number depends on billing method, call length, pick-up rate and how much of the work the provider does for you.
Use the calculator below with your own campaign. Then use the checklist to make sure nothing is added to your bill later.
Live calculator
Per-minute vs per-second: see the difference
On most calling lists, a large share of calls are short. That is where the billing method decides your bill.
Example values. Change them to match your campaign.
You pay for fewer minutes with per-second billing0%
Same calls, same talk time. Per-minute billing rounds every call up to the next full minute, so short calls cost the most. Troika bills per second (1 credit = 1 second).
See Troika plansHear it on your own phone, right nowCall our AI agent and talk to it like a customer would. It answers instantly.
Worked example
1,000 connected calls, two bills
A typical outbound list: half the calls end quickly, some are short conversations, a few are long.
| Billed per minute | Billed per second | |
|---|---|---|
| 500 short calls of 12 seconds | 500 minutes | 100 minutes |
| 300 conversations of 45 seconds | 300 minutes | 225 minutes |
| 200 detailed calls of 2 minutes | 400 minutes | 400 minutes |
| Total billed | 1,200 minutes | 725 minutes |
| Difference | Baseline | About 40% fewer billed minutes |
Hidden costs
8 costs to check before you sign
- Setup: what is included?Script, voice flow, routing, transfer setup and testing, or only access to a dashboard?
- Billing unitPer second, per minute or per started 30 seconds? Ask for a sample bill.
- Language surchargesSome providers charge extra for regional languages. Troika includes 9+ languages.
- Script changesIs changing the script after launch free, or a new project?
- Number and caller IDIs a dedicated number extra? Troika offers one with Truecaller verification as a monthly add-on.
- Credit validityWhen do unused credits expire? Troika recharges are valid for 30 days.
- IntegrationsIs connecting your CRM included or quoted separately? At Troika it is quoted after a feasibility check.
- TaxesIs GST included in the quote? Troika prices are exclusive of 18% GST.
How Troika prices
Troika AI calling pricing at a glance
| Troika | What it means for you | |
|---|---|---|
| Billing | Per second, 1 credit = 1 second | Short calls cost seconds, not minutes |
| Setup | One-time | Panel, voice flow, script, routing, transfer, testing and onboarding |
| Credits | Prepaid, valid 30 days | No long lock-in; plan recharges around campaigns |
| Plans | Spark, Momentum, Dominator | From testing on your own data to high volume with a campaign manager |
| Languages | 9+ Indian languages | No extra language fee |
| Caller ID | Dedicated number add-on | Truecaller verified, billed monthly |
| Taxes | 18% GST extra | Compare quotes like for like |
Lower your bill
6 ways to get a better price per lead
Call fresh enquiries first
People who enquired today pick up and answer far more often than a year-old list, so credits turn into conversations.
Call at the right time
Daytime windows that suit your customers raise pick-up rates. Avoid early mornings and late evenings.
Set smart retries
Retry valuable leads, not every number. A sensible retry rule finds more people without wasting credits.
Answer transfers quickly
A transferred hot lead that nobody picks up is the most expensive call of all. Keep someone ready.
Measure cost per interested lead
Not cost per minute. That is the number that tells you whether the campaign pays.
Compare with your team
What does one call cost your telecalling team?
Put in your own numbers to see your current cost per dial, then compare it with per-second AI calling.
Example values. Change them to your own numbers.
Your team's monthly cost₹0
Dials per month0
Your cost per dial₹0
An AI calling agent has no salaries, seats or attrition. It bills per second of actual talk time, from prepaid credits, and can run many calls in parallel.
Compare with our plans
Is it paying off?
Measure the return, not just the rate
Connect rate
Share of dialled numbers that picked up. If it is low, check data quality and calling times before blaming the script.
Qualified or interested leads
Calls where the person met your qualifying rule. This is the number your sales team cares about.
Transfers answered
Hot leads transferred to your team and actually picked up. A missed transfer is a lost buyer.
Bookings and callbacks
Appointments, site visits, counselling sessions or callbacks the agent booked on the call.
Opt-outs
People who asked not to be called. A rising number usually means the list or the pitch needs work.
Credits per lead
Credits used divided by qualified leads. Use it to compare AI calling with your other lead sources. Every number above is in the dashboard and in CSV/PDF reports.
What you pay for
Hear the calls before you buy
🏢 Real EstateOutbound
Lead Qualification · Hindi
Qualifies a project enquiry and captures budget, in Hindi.
1:28
🎓 EducationOutbound
Lead Qualification · English
Checks eligibility and interest on an admissions call.
0:58
🩺 HealthcareOutbound
Renewal · Hindi
Explains a health policy renewal and records the reply.
1:28
🏢 Real EstateOutbound
Live Transfer · English
Hands a warm buyer straight to the sales team, mid-call.
0:44
🏦 BFSIInbound
Follow Up · English
Answers a finance enquiry and logs the request.
1:07
🎪 EventsOutbound
Invitation · English
Invites a business to the trade show and confirms attendance.
1:09
See every plan and price in 10 secondsEnter your number and the plans unlock instantly. No sales pressure.
FAQ
Best AI calling pricing: common questions
01Which company offers the best AI calling pricing in India?
The best pricing bills per second, includes script, setup, testing and languages, has no surprise add-ons and gives you a low cost per interested customer. Troika bills per second from prepaid credits, includes 9+ languages and shows plan prices once you share your number. See the plans.
02Is per-second billing really cheaper than per-minute?
For the same calls, yes. Per-minute billing rounds every call up, so short calls cost a full minute. In the worked example on this page, per-second billing means about 40% fewer billed minutes.
03What is included in Troika's setup?
Calling panel activation, voice flow and script structure, telecom routing, lead capture and call transfer setup, testing and onboarding.
04Do AI calling credits expire?
At Troika, recharge validity is 30 days.
05Is GST extra?
Yes. Troika prices are exclusive of 18% GST.
06Can I test before committing to a big plan?
Yes. The Spark plan is meant for testing response with your own database.
07Is AI calling cheaper than hiring telecallers?
For first calls, reminders and follow-ups it usually costs less, because there is no salary, seat or attrition and calls run in parallel. Use the calculator on this page with your own numbers.
Explore
More about Troika AI calling
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