A good Diwali call is short: who you are, why you are calling, the offer in one breath, one question and a next step. Below are opening lines, offer pitches, replies to the objections you will hear and closing lines, followed by three complete calls for existing customers, new leads and missed enquiries. Every line works for your telecallers and for an AI calling agent.
"Hello [Name], this is [Your name] from [Business]. You have shopped with us before, so I am calling ahead of our Diwali offer going public. Is now a good time for a minute?"
Why it works: it names the relationship and asks permission, so the call feels like a courtesy rather than a sales push.
"Hello [Name], this is [Business]. You asked about [product] on [source] this week, and I have a Diwali detail worth knowing before you decide. Can I share it in a minute?"
Why it works: it ties the call to something the person did, so it never sounds cold.
"Hello [Name], [Business] here. We missed your call about [product] and did not want you waiting through the festive rush. What were you looking for?"
Why it works: a short apology, then straight to their need.
Name the offer, say who it is for and give the deadline. If it takes more than two sentences, simplify the offer, not the script.
"This Diwali, every [product] comes with [gift], until the evening before Diwali."
"Book before Dhanteras and you get [benefit], plus first choice of [designs, slots or units]."
"We have made a Diwali pack: [item], [item] and [item], ready to gift."
"Our regular customers see the Diwali collection a day early, on [day]. Shall I keep a slot for you?"
Agree first, answer second, then ask one easy question. Never argue, and never improvise a discount on the call.
"No problem at all. So that I don't call you about the wrong thing, is it the timing or the product?" If the answer is still no: "Understood. Happy Diwali to you and your family."
"Of course. Would this evening around six or tomorrow morning suit you better?" Then call back at exactly that time.
"I hear you. May I tell you what is included, so you can compare it properly?" Talk about value and what they get, never about discounts you have not approved.
"That's great. Is anyone else in the family still looking for a Diwali gift? The same offer applies for them."
"Sure. Before I do, what matters most to you, so I send the right details?" One question turns a brush-off into a conversation.
"Sorry to disturb you. I will make sure you are not called again. Have a good day." Then add the number to your do-not-call list straight away.
"Shall I book you for Saturday at eleven or Sunday at five?" Two options are easier to answer than "when are you free?"
"So that is Saturday at eleven at our [area] store. You will get a reminder the day before."
Two or three days after Diwali, call the people who said "maybe": "We are keeping the Diwali offer open for our customers until [date]. Would you like me to hold one for you?"
Pick your business type, the kind of offer and the tone. The script fills itself in below, ready to copy and adapt. Nothing is sent anywhere.
Choose the options above and the script appears here.
Built in your browser. Replace the words in brackets before you use it.
One complete call for each situation: a customer who knows you, a new lead and an enquiry you missed. Replace the words in brackets.
AI: Hello [Name], this is [Business]. Since you have bought from us before, I am calling before our Diwali offer is announced. Is now a good time?
Customer: Yes, tell me.
AI: Until Dhanteras, [offer]. Last time you picked [product]; would you like to see what is new in that range?
Customer: Maybe. When can I come?
AI: I can hold Saturday at eleven or Sunday at five for you. Which one?
AI (if they need time): Of course. Shall I call you back on Thursday evening to check?
AI: Hello [Name], this is [Business]. You asked about [product] this week, and there is a Diwali detail you will want before you decide.
Customer: What is it?
AI: [Offer], for bookings made before Dhanteras. Is this for you or for someone else?
Customer: For my parents.
AI: That is a lovely gift. Can I connect you with our team now to pick the right option?
AI (if not now): No problem. What time tomorrow is best for a two-minute call?
AI: Hello [Name], [Business] here. We missed your call about [product] and did not want you to wait through the festive rush.
Customer: Yes, I called yesterday.
AI: Sorry we could not answer. What were you looking for?
Customer: [Need].
AI: We can help with that, and the Diwali offer applies too: [offer]. Shall I book you a visit, or would you rather speak to our team now?
If the customer asks not to be called, end politely and remove the number from every list you use.
For customers who are more at home in Hindi and Hinglish. The structure is the same; the words are the way people speak.
AI: Namaste [Naam] ji, main [Business] se bol rahi hoon. Aap pehle humse kharid chuke hain, isliye Diwali offer announce hone se pehle aapko call kiya.
Customer: Haan, bataiye.
AI: Dhanteras tak [offer]. Pichhli baar aapne [product] liya tha, kya us range mein naya dekhna chahenge?
Customer: Shayad. Kab aa sakte hain?
AI: Shanivaar gyarah baje ya Ravivaar paanch baje, kaunsa time aapke liye rakh doon?
AI (agar time chahiye): Bilkul. Guruvaar shaam ko ek baar phir call kar loon?
AI: Namaste [Naam] ji, [Business] se. Aapne is hafte [product] ke baare mein poochha tha, faisla karne se pehle ek Diwali wali baat jaan lijiye.
Customer: Kya baat hai?
AI: Dhanteras se pehle booking par [offer]. Yeh aapke liye hai ya kisi aur ke liye?
Customer: Mummy-papa ke liye.
AI: Bahut achha gift hai. Sahi option chunne ke liye abhi humari team se baat karwa doon?
AI (agar abhi nahi): Koi baat nahi. Kal kis time do minute baat ho sakti hai?
AI: Namaste [Naam] ji, [Business] se. Aapki [product] wali call hum utha nahi paaye, toh festive bheed se pehle hum khud call kar rahe hain.
Customer: Haan, kal call kiya tha.
AI: Maaf kijiye. Aap kya dhoondh rahe the?
Customer: [Zaroorat].
AI: Isme hum madad kar sakte hain, aur Diwali offer bhi laagu hai: [offer]. Visit book kar doon, ya abhi team se baat karenge?
Customer "dobara call mat karna" kahe, toh turant number list se hata dijiye.
Enter your number and we will set up a live AI demo call for you. Hear the voice, interrupt it, ask it questions, in Hindi or English.
An opening that says who you are and why you are calling, the offer in one or two sentences, one question about the customer's need, replies ready for common objections, and a closing with a clear next step.
Give your name and business, link the call to something the customer did, such as a past purchase or an enquiry, and ask if they have a minute. Keep it under ten seconds.
Accept it politely, ask whether it is the timing or the product, and if the answer is still no, wish them a happy Diwali and end the call.
Agree that value matters, explain what is included and ask what they are comparing it with. Never offer an unapproved discount on the call.
Most first calls need about a minute. If the customer asks questions, let the call run longer; if not, book the next step and end.
Yes. The script is turned into the AI agent's call flow, tested with you, and then run across your list. The agent listens, answers within the script and passes interested customers to your team.
Yes. The Hinglish version above follows the same structure, and an AI calling agent can switch between Hindi, English and other Indian languages during the call.
Two or three days after Diwali for anyone who said "maybe", with one clear reason to decide. Call only within permitted hours, generally 9 AM to 8 PM.
The AI agent calls in English and in eight languages listed in the Eighth Schedule of the Constitution of India: Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Bengali and Malayalam.
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