This guide is about setting up AI calling software in a Mumbai business: the languages your customers speak, where your leads come from and who in your office takes interested callers. Twelve steps take you from a shortlist to your first live campaign. For the features to compare, see AI calling software India.
New enquiries from property portals, ads and website forms. Reminders for appointments, visits or renewals. Incoming calls after office hours. Old enquiries that never converted. Most Mumbai businesses start with one of these, not all four.
How many leads come in on a normal day, and on your busiest day? For a builder it is the weekend before site visits; for a coaching class it is admission season; for a clinic it is Monday morning.
A Mumbai list is rarely one language. Customers in Dadar or Thane may prefer Marathi, families in Ghatkopar or Borivali Gujarati, and most callers mix Hindi and English.
Decide a starting language per list, and check that the software follows a caller who switches mid-call.
A demo video tells you little. These four tests take an afternoon and show how the software will sound to your customers.
Ask for a call with your own script and offer. Interrupt it, ask the price, switch to Marathi or Gujarati, say "call me later". A good AI agent stops, listens and answers instead of reading on.
When a caller is interested, the call should come through to your team while the customer is still on the line. Check what happens when nobody picks up: a callback should be booked, not the lead lost.
Every call should give you a recording, a transcript, a short summary and an outcome such as interested, callback, not interested or wrong number. Your team should be able to act on it without listening to the whole call.
Campaign calls should go out only in permitted hours, generally 9 AM to 8 PM, respect DND, and add anyone who says "don't call me" to an opt-out list automatically.
Answer five questions and get a one-page brief: your first campaign, languages, hand-off and the checks to run. Copy it and use it with any provider.
Choose your answers above and your brief appears here.
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Remove duplicates, wrong numbers and anyone who has asked not to be called. Keep to people who enquired or are already your customers: they answer, and they expect the call.
Sit with the person who converts best and write down how they actually open, the three to five questions they ask, and how they close. Keep the Hinglish phrases your customers use. The software should sound like your best caller, not a brochure.
Name one person for each calling window and give them a number that is always answered. Saturday is a working day for many Mumbai offices and a site-visit day for builders, so plan it too.
For example, the last 60 days of enquiries, with one goal: book a visit, a demo class or an appointment. Listen to a handful of recordings every day in the first week and change any line that makes people hesitate.
At the end of the week, look at how many people answered, how many were interested and where calls ended. Fix the script, adjust calling times, then add the next list or language.
Example setups, not customer case studies. Each shows a sensible first campaign for that kind of business.
First campaign: every portal and ad enquiry called within minutes; budget, location and BHK asked; weekend site visits booked.
Languages: Hindi and Marathi, with English for NRI and corporate buyers.
Hand-off: live transfer to the sales manager, Saturday included. AI calling for real estate
First campaign: admission enquiries called the same day; class and subjects asked; counselling or a demo class booked.
Languages: Hindi and English with parents, Marathi on request.
Hand-off: interested parents transferred to the counsellor during centre hours. AI calling for education
First campaign: evening reminder calls for the next day's appointments, with new slots noted for anyone who wants to move.
Languages: Hindi, Marathi and Gujarati, by patient preference.
Hand-off: the front desk gets a list of changes; incoming calls answered by the AI receptionist at any hour. AI calling for healthcare
First campaign: renewal reminders and new loan or policy enquiries, with the eligibility questions asked first.
Languages: English and Hindi, Gujarati for long-standing customers.
Hand-off: interested customers transferred to an advisor; everyone else gets a callback time. AI calling for insurance and finance
Tick all seven before the first campaign goes out. Most delays at go-live come from one of these.
Features to compare, pricing models and languages, for businesses anywhere in India: AI calling software India.
Who we are in Mira Road East and the areas we cover: AI calling agents in Mumbai.
How Troika works as a managed AI calling company in India, and what our AI calling agents do on a call.
Draft one in Hindi, Marathi, Gujarati or English with the free call script generator.
Yes. Calls can run in Hindi, English, Marathi, Gujarati, Tamil, Telugu, Kannada, Bengali and Malayalam, and the AI follows a caller who switches language mid-call.
No. You can upload your lead lists as they are. A CRM connection is possible on request, after a check that it works with your CRM. Troika already connects to Zoho CRM, Salesforce, Google Sheets and Google Forms, and other systems can send leads through our API.
Yes. Interested callers are transferred live to the number you choose during your hours. If no one picks up, a callback is booked.
Yes. As an AI receptionist it answers incoming calls at any hour, takes the caller's need and passes it to your team with a summary.
Managed. Our team sets up the voice, languages and script with you, runs the calls and reviews results with you; you approve the script and see every call and lead.
Yes. Chat with Swara free, or leave your number in the form below and our AI agent calls you for a demo with your kind of script.
The AI agent calls in English and in eight languages listed in the Eighth Schedule of the Constitution of India: Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Bengali and Malayalam.
Enter your number and we will set up a live AI demo call for you. Hear the voice, interrupt it, ask it questions, in Hindi or English.