🏢 Real EstateOutbound
Lead Qualification · Hindi
Qualifies a project enquiry and captures budget, in Hindi.
1:28
GUIDE 2026 What they are and how to use one in India
AI Calling Agents
AI calling agents are AI voice agents that make and answer phone calls for a business, in a natural, human-like voice. On a call, an AI calling agent greets the customer, asks your qualifying questions, answers common queries, books a visit or a demo and transfers interested callers to your team while they are still on the line. They suit Indian businesses that get more enquiries than their team can call quickly, from real estate and education to clinics, finance and recruitment.
- 9 Indian languages
- Live transfer of hot leads
- Fully managed, live in 24 hours to 7 days
The basics
What is an AI calling agent?
An AI calling agent, also called an AI voice calling agent, is software that holds a real two-way phone conversation. It listens to the caller, understands what they mean, replies in a natural voice and decides the next step, much as a trained telecaller would. Unlike a recorded message or a "press 1" menu, it can be interrupted, it answers from the information you give it, and it hands the call to a person when a person is needed. This is what a typical call to a new enquiry sounds like:
New enquiry · Coaching institute · EnglishExample conversation
AI agentHello, this is the admissions assistant from [Institute]. You enquired about the weekend data science batch. Is this a good time for two minutes?
CallerYes, go ahead.
AI agentThank you. Are you working or studying at the moment, and when would you like to start?
CallerWorking. Next month, ideally. Is there an entrance test?
AI agentThere is no test, only a short counselling session to pick the right batch. Shall I connect you to a counsellor now?
CallerSure.
AI agentConnecting you now. I have passed on your details, so you will not need to repeat anything.
✓ Profile and start date captured✓ Question answered✓ Live transfer to a counsellor
Want to hear this on your own leads?Leave your number and our team will call you within 24 hours to show how the AI agent would talk to your customers.
Hear one yourself
Hear an AI calling agent on your own phone
Enter your number and we will set up a live AI demo call for you. Hear the voice, interrupt it, ask it questions, in Hindi or English.
- No setup needed for the demo
- Hindi, English & regional languages
- Takes 2 minutes
Real calls
What does a real AI calling agent call sound like?
Press play to hear unedited recordings of the Troika AI agent on real calls in Hindi, English and Hinglish.
🎓 EducationOutbound
Lead Qualification · English
Checks eligibility and interest on an admissions call.
0:58
🏦 BFSIOutbound
Loan Offer · Hinglish
Offers loan options and asks what kind of loan the caller needs.
1:07
Under the hood
How an AI calling agent works, step by step
Every call runs through the same chain, in a fraction of a second per turn.
- 01It dials or picks upThe agent calls a number from your list, or answers an incoming call, inside the hours you allow.
- 02It hears the callerSpeech recognition turns the caller's words into text as they speak, in Hindi, English, a regional language or a Hinglish mix.
- 03It works out the meaningA language model decides what the caller wants: a question, a yes, a no, an objection or "call me later".
- 04It chooses the replyThe answer comes from your approved script and information, so the agent stays on message instead of guessing.
- 05It speaksA human-like voice says the reply in the caller's language, quickly enough for the call to feel natural.
- 06It hands over or follows upAn interested caller is transferred live to your team. Others get a booked callback, and the answers can go to your CRM or a WhatsApp follow-up where that is set up.
- 07It records the outcomeThe call is saved with a transcript, a short summary and an outcome such as interested, callback or not interested.
Side by side
AI calling agent vs human telecaller vs IVR vs chatbot
Four ways to talk to customers, and what each is good at. Most businesses end up using two of them together.
| AI calling agent | Human telecaller | IVR | Text chatbot | |
|---|---|---|---|---|
| How it talks | Two-way voice conversation | Two-way voice conversation | Recorded menu and key presses | Typed messages |
| Reaches people who ignore messages | Yes, it phones them | Yes, it phones them | Only when they call in | No |
| Calls at the same time | Many in parallel | One per person | Many, but one-way | Many, text only |
| Indian languages | 9, switching mid-call | Whatever the person on shift speaks | One per recording | Depends on the bot |
| Handles "call me later" and interruptions | Yes | Yes | No | Not on a call |
| Gets a hot lead to your team | Live transfer during the call | Is already a person | Puts them in a queue | Sends a link or a form |
| Keeps a record of the conversation | Recording, transcript and summary | Notes, if someone writes them | Key presses only | Chat log |
| Best at | Fast first calls, follow-ups and reminders at volume | Negotiation, complaints and closing | Routing simple requests | Questions on a website |
Use cases
What AI calling agents can do for a business
The best first job is the call your team keeps putting off. Each use case below comes with a line the agent might say.
Follow up new leads in minutes
Ad, website and portal enquiries cool down fast. The agent calls each one as it arrives and asks your first questions.
"Hi Rahul, you asked about our home loan offer a few minutes ago. Is now a good time to talk?"
Remind people about appointments
Clinics, salons and service centres lose slots to no-shows. A reminder call the day before confirms or reschedules.
"This is a reminder from [Clinic] about your appointment tomorrow at 11. Shall I confirm it?"
Book demos and site visits
Once a caller is interested, the agent offers two times and books one, so the next step is fixed before the call ends.
"Would Thursday at 3 or Friday at 11 suit you for the demo?"
Chase payments and renewals politely
Lenders, insurers and subscription businesses send reminders before a due date. Disputes go straight to a person.
"Your policy renewal is due on the 30th. Would you like an advisor to call you about it today?"
Run event and Diwali campaigns
Festive offers, launches and exhibitions need many calls in a few days. The agent invites past customers and confirms who is coming.
"Our Diwali collection is in store from Friday. Shall I keep a preview slot for you?"
Collect feedback
A short call after a purchase or a service visit gets more answers than a form, and unhappy customers reach your team early.
"On a scale of 1 to 5, how was your car service last week?"
Screen job applicants
Hiring teams get hundreds of applications for one role. The agent checks the basics and books interviews for the ones who fit.
"Are you open to working in Andheri, and what is your current notice period?"
Wake up old leads
Last year's enquiries are still worth a call when you have a new project, batch or offer. The agent finds the ones who are still interested.
"You looked at our two-wheeler loans last year. We have new options now. May I tell you about them?"
Answer incoming calls at any hour
An AI voice calling agent can pick up 24/7, answer common questions and take a message or book a slot when your office is closed.
"Thank you for calling [Showroom]. I can help with timings, a test drive or a callback. What would you like?"
Confirm online orders
Online sellers confirm cash-on-delivery orders and addresses before dispatch, which cuts failed deliveries.
"You ordered a pressure cooker on our website. Shall I confirm delivery to the same address?"
Languages
AI calling agents in Indian languages
Troika's AI voice calling agent speaks 9 Indian languages: English, Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Bengali and Malayalam. Each campaign has a main language and an optional second one, and the agent follows a caller who switches. More detail by language: Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada and Malayalam.
Hinglish, the way most callers talk
Agent: "Namaste Priya ji, aapne home loan ke baare mein enquiry ki thi. Kya abhi do minute baat ho sakti hai?"
Caller: "Haan, but pehle mujhe eligibility samajhni hai."
The agent keeps the caller's own mix of Hindi and English instead of switching to formal Hindi.
Marathi, for callers across Maharashtra
एजंट: "नमस्कार, मी [Clinic] कडून बोलत आहे. उद्या सकाळी ११ वाजता तुमची अपॉइंटमेंट आहे, ती पक्की करू का?"
कॉलर: "हो, पक्की करा. पण १२ वाजता जमेल का?"
The agent moves the slot to 12 and notes the change for the clinic.
When a caller changes language
If a caller starts in English and continues in Tamil or Bengali, the agent continues in that language on the same call. You do not need a separate campaign for every language.
Before you sign
How to choose an AI calling agent
Before you pick an AI calling agent in India, ask every vendor these ten questions, us included, and ask for the answers on a live call rather than in a brochure. For a deeper comparison method, see how to pick the best AI calling agent.
- Which languages, exactly?Get the list, and check that one call can move from Hindi to Marathi or Tamil.
- Can I hear it on my own phone?A live call with your own script shows more than any recording.
- What happens when I interrupt?It should stop, listen and answer the new question.
- How does a hot lead reach my team?Live transfer during the call, and a callback if nobody answers.
- Can the results reach my CRM?Or at least a clean export, so your team works from one list. Troika already connects to Zoho CRM, Salesforce, Google Sheets and Google Forms, and other systems can send leads through our API.
- How are consent, DND and calling hours handled?The vendor should explain its rules, not leave them to you.
- What do I get after every call?A recording, a transcript, a summary and an outcome.
- How long is setup, and who does it?A managed setup should take days, not months.
- Who do I talk to when results dip?A named team that listens to calls and changes the script.
- Where is my data kept, and who can see it?Your customer list should stay yours.
Scripts
What a good call script looks like
An AI calling script is shorter than a telecaller script. Six lines of structure are enough for most first calls. For ready-made examples, see telecalling scripts in Hindi.
1. Greet and give the reason
"Namaste, this is [Name] from [Business]. You asked about [offer] yesterday."
2. Ask permission
"Is this a good time for two minutes?"
3. Ask two or three questions
"Which area are you looking in, and when do you plan to buy?"
4. Answer from your approved list
"Yes, there are morning and evening batches."
5. Offer one next step
"Shall I book a visit for Saturday, or connect you to our manager now?"
6. Close politely, either way
"Thank you, you will get the details shortly." Or: "No problem, we will not call again."
Rules
Is AI calling legal and TRAI compliant in India?
Short answer: AI calling is used legally in India when it follows the same rules as any business calling. This is general information, not legal advice, and the rules change, so check the current TRAI rules for your campaign before you start.
Consent
Call people who enquired with you, are your customers or agreed to be contacted. Bought or scraped lists are a legal risk, and they rarely work.
Do Not Disturb
Numbers on the DND register should be filtered out of promotional campaigns before every run.
Calling hours
Campaign calls should go out only in permitted hours. Troika schedules outbound campaigns generally between 9 AM and 8 PM.
Recording notice
If calls are recorded, say so at the start, for example "this call may be recorded for quality". It is common practice and builds trust.
Opt-outs
When someone says "don't call me", the call should end politely and the number should not be called again.
Registration
Commercial calling in India is linked to TRAI's DLT registration and number series. Ask your provider how your campaign is registered.
Getting started
How to start in 4 steps
With a fully managed service, your team decides and approves; our team builds and runs. Most campaigns go live in 24 hours to 7 days.
1. Tell us the calls
Who you call, from which list, and what a good result looks like: a visit, a demo or a callback.
2. Script and test
We write the script with you, set the languages and hand-over rules, and the agent calls you for a test.
3. Go live
The number, the live transfer and the reports are switched on, and the first list is called.
4. Review and improve
We go through recordings with you and change the lines where callers drop off.
Avoid these
Common mistakes when using AI calling agents
Talking before asking
Fix: give the reason for the call in the first sentence and ask a question in the second. People hang up on speeches.
Calling people who never asked
Fix: start with recent enquiries and existing customers. They answer, and they expect the call.
Nobody ready for the transfer
Fix: name one person per calling window who picks up transferred calls, so hot leads never ring out.
Asking everything on one call
Fix: two or three questions are enough to qualify. Your team asks the rest.
Setting it and forgetting it
Fix: listen to a handful of recordings every week in the first month and change what does not work.
One script for every list
Fix: new leads, old leads and reminders need different openings. Keep a short script for each.
Industries
AI calling agents by industry
🏢
Real estate
Calls every portal and ad enquiry, asks budget, location and timeline, and books site visits. See also AI calling agents for real estate across India.
AI calling for real estate →🎓
Education
Calls admission enquiries in the family's language, answers the basics and books counselling sessions.
AI calling for education →🩺
Healthcare
Confirms and reschedules appointments and answers routine questions; anything medical goes to staff.
AI calling for healthcare →🏦
Finance and insurance
Follows up loan and policy enquiries and reminds customers about renewals, with money questions handed to advisors.
AI calling for insurance and finance →🛒
E-commerce
Confirms cash-on-delivery orders and addresses, and calls back customers who left a question unanswered.
💼
Recruitment
Screens applicants on location, experience and notice period, and books interviews for the ones who fit.
AI calling for recruitment →
Customer feedback
What do businesses say about AI calling agents?
Feedback from Troika customers in education, coaching and automobile, in their own words.
“It has been a good experience to leverage Troika for reaching out to our prospective customers. It is really easy to deploy and the support has been really good.”
“The biggest advantage is that it can call 1,000, 2,000, or even 4,000 people in a single day. We have been using this system for the last 3-4 days, and we have already received around 10 to 15 positive leads.”
“The AI calling agent is performing well, and the automated marketing outreach through the AI bot is being executed effectively. The system has helped in customer engagement.”
Ready to try AI calling for your business?Request a demo and our team will call you within 24 hours.
FAQ
AI calling agents: your questions answered
01What are AI calling agents?
AI calling agents are AI voice agents that make and answer phone calls for a business in a natural voice. They call leads, ask your questions, answer common queries, book appointments and transfer interested callers to your team.
02How is an AI calling agent different from an IVR?
An IVR plays recorded menus and waits for key presses. An AI calling agent holds a two-way conversation, understands free speech and can be interrupted, like a person on the phone.
03Can an AI calling agent replace my telecallers?
It takes over the repetitive part: first calls, follow-ups and reminders. Your telecallers then spend their time on the interested leads it transfers, and on negotiation and closing.
04Do AI calling agents sound human?
A good one has a human-like voice, replies quickly and handles interruptions. The best test is a live call to your own phone with your own script.
05Which Indian languages can the agent speak?
English, Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Bengali and Malayalam. A caller can switch language during the call and the agent follows.
06Can it transfer a call to my sales team?
Yes. When a caller is interested, the call is connected to your team while they are still on the line. If nobody picks up, a callback is booked.
07How long does it take to start?
With Troika's fully managed service, most campaigns go live in 24 hours to 7 days, depending on the script, the languages and testing.
08Is AI calling legal in India?
Yes, when it follows the same rules as other business calling: consent, DND filtering, permitted calling hours and opt-outs. This is not legal advice; check the current TRAI rules for your campaign.
09Do I need a CRM to use an AI calling agent?
No. You can start with a list. CRM integration is possible after a feasibility check. Troika already connects to Zoho CRM, Salesforce, Google Sheets and Google Forms, and other systems can send leads through our API.
10Can AI calling agents answer incoming calls?
Yes. They can pick up 24/7, answer common questions and book a slot or a callback when your office is closed.
11What results can I expect?
That depends on your list, your offer and how quickly your team follows up. Nobody can honestly promise a number of leads; judge the agent on your own calls in the first weeks.
12How do I try an AI calling agent?
Leave your number in the form on this page. The AI agent calls you, so you can test it in your own language.
The AI agent calls in English and in eight languages listed in the Eighth Schedule of the Constitution of India: Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Bengali and Malayalam.
Keep reading
More on AI calling agents
Ten guides that go deeper into one part of this page.
About Troika
Who builds and runs these agents
Troika Tech Services has worked with Indian businesses since 2012. As an AI calling company, we set up, run and improve AI calling campaigns for our clients as a fully managed service, so their teams do not need to learn a new tool.
Clients across the country use us as an AI calling company in India; our team sits in Mira Road East, which makes us an AI calling company in Mumbai you can visit. See how our AI calling agents in Mumbai work for local businesses, or the wider set of AI agents we build.
Try it on your own phone
Get a call from our team within 24 hours
Enter your number and we will set up a live AI demo call for you. Hear the voice, interrupt it, ask it questions, in Hindi or English.
- No setup needed for the demo
- Hindi, English & regional languages
- Takes 2 minutes