People forget fast
Call the next day and many won't remember the ad.
AD LEADS Facebook, Instagram and Google
AI calling for Facebook and Google leads: every lead called within minutes
You paid for the click and the form fill. Then the lead waited three hours for a callback, filled two more forms elsewhere, and picked up a competitor's call first. Troika's AI calling agent fixes that gap: during calling hours it calls each new ad lead within minutes, in their language, qualifies them and hands the hot ones to your sales team. Want more of these leads from search too? See our digital marketing agency in India page.
- Calls within minutes
- Qualifies in 9 languages
- Transfers hot leads
Why speed matters
Why ad leads go cold so fast
Meta and Google lead forms take one tap to submit. That's why they bring in volume, and also why they're noisy.
People shop around
Indian buyers often fill several forms in one sitting, and whoever calls first usually gets the conversation.
Your team can't keep up
Telecallers work 9 to 6, take leave and handle the newest leads first. Evening and Sunday leads sit untouched.
Slow follow-up, not bad leads
The result is high ad spend and low contact rates, and it often gets blamed on "bad leads" when the real problem is slow follow-up.
How it works
How Troika's AI agent works your ad leads
- 01The lead arrivesA form is submitted on Facebook, Instagram, Google or your website. Ad leads reach the agent through your CRM or an API connection.
- 02The AI calls the leadWithin minutes, during calling hours (between 9 AM and 8 PM). It opens with what they enquired about, so it doesn't sound like a cold call.
- 03It qualifies the leadWith your questions (budget, location, timeline, need) in Hindi, English or one of 7 more Indian languages, switching language when the caller does.
- 04It books or transfersIt books a site visit, demo or callback at the caller's preferred time, or transfers an interested caller live to your team's number.
- 05Your team gets a summaryEvery call is recorded with a short summary, so your sales team calls only people worth calling.
Get a call within 24 hoursLeave your number and our team will call you within 24 hours to show how the AI agent would talk to your customers.
Before and after
What changes for your sales team
| With Troika's AI agent | Without AI | |
|---|---|---|
| Speed | Leads called within minutes of arriving | Leads called hours or days later |
| Coverage | Every lead gets a call, at any volume | The team works the newest leads; older ones age out |
| After office hours | Calls run between 9 AM and 8 PM; late-night leads are called when the window next opens | Evening and weekend leads wait till Monday |
| Notes | Recording and summary for every call | Notes in someone's notebook |
| Junk leads | Non-starters closed and logged automatically | Junk and mistaps waste telecaller time |
Industries
Built for the industries that run lead ads
Real estate
Qualify project enquiries on budget and location, then book site visits. AI calling for real estate.
Education and admissions
Call parents and students about courses and book counselling. AI calling for education.
Car and bike dealers
Test-drive bookings from model enquiries. AI calling for car and bike dealers.
Insurance and finance
Qualify interest and transfer to an advisor. AI calling for insurance and finance.
Healthcare
Book clinic appointments from ad enquiries. AI calling for healthcare.
Who we work with
Businesses we've worked with include Ultrafresh by Prestige, Interior Company by Square Yards, D Y Patil PGDM Institute, Ganpat University and Galaxy Auto Works. "The biggest advantage is that it can call 1,000, 2,000, or even 4,000 people in a single day. We have been using this system for the last 3-4 days, and we have already received around 10 to 15 positive leads." Pramod Tanaji Atkari, Founder, Omkar Science Tutorial.
Pricing
What it costs
Ad-lead calls are usually short, which is where per-second billing helps.
Setup is free
The calling panel, voice flow and script, telecom routing, lead capture and call transfer are set up for you.
Prepaid credits
1 credit = 1 second of connected call time, billed on actual duration. A 12-second "not interested" call is billed for 12 seconds, not a full minute.
Scripts that use variables, such as the lead's name, and time on transferred calls can use extra credits.
7-day recharge validity
No monthly fee or lock-in.
Optional dedicated number
With caller ID verification, billed monthly.
CRM integration
Quoted separately after a feasibility check.
Prices and GST
All prices exclude 18% GST. Plan prices appear once you enter your number on our pricing page.
Compliance
Calling ad leads the right way
Permission is the best starting point
These people asked to be contacted, which is the best starting point for compliant calling. We still keep to calling hours, record every call, and stop calling anyone who says "don't call me".
About Troika
Troika, the AI calling company behind this page
Who we are
Troika Tech Services, founded in 2012 with its team in Mira Road East, is an AI calling company that calls ad leads while they are still fresh. Businesses across the country know us as an AI calling company in India that sets up and runs the calls for them, not just a software login.
In Mumbai
As an AI calling company in Mumbai, we meet clients in person, write and test scripts with them and stay on call after launch. See how our AI calling agents in Mumbai work for local businesses.
What we build
Our AI calling agents call leads, answer incoming calls, qualify, book visits and transfer hot leads. They are part of a wider set of AI agents for chat and follow-ups.
Getting started
Live in 24 hours to 7 days
- 01
Tell us the goal
Who you call, what to ask and what a good lead looks like.
- 02
Hear a live demo
The AI agent calls you with your own script.
- 03
Approve the script
Change any line until it sounds right.
- 04
Go live
We launch, monitor and improve the campaign with you.
Customer feedback
Businesses that call with Troika
“It has been a good experience to leverage Troika for reaching out to our prospective customers. It is really easy to deploy and the support has been really good.”
“The AI Calling and WhatsApp Messaging services have been effective and useful for our requirements to generate hot leads from bulk data. Their assistance and prompt responses made the overall experience smooth.”
“The biggest advantage is that it can call 1,000, 2,000, or even 4,000 people in a single day. We have been using this system for the last 3-4 days, and we have already received around 10 to 15 positive leads.”
“The AI calling agent is performing well, and the automated marketing outreach through the AI bot is being executed effectively. The system has helped in customer engagement.”
“Had a great experience with Troika during my transition process. Always responsive, professional, and incredibly helpful, making the entire process smooth and stress-free. I highly recommend Troika's services.”
“It has been a pleasure working with Troika Tech Services. I truly appreciate your professionalism, prompt support, and commitment to delivering quality service. The team has always been responsive, reliable, and helpful.”
“It has been a great experience working with Troika Tech Services. Your team has been very supportive, responsive, and professional throughout the process. The quality of service and timely assistance made everything smooth and hassle-free.”
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FAQ
AI calling for ad leads: common questions
01How fast does the AI call a new lead?
Within minutes of the lead reaching the platform, during calling hours (between 9 AM and 8 PM). Leads that arrive later are called when calling hours start again. Speed matters most in the first few minutes after a form is submitted.
02Does it work with Instagram and Google lead forms too?
Yes. Leads can come from CRM and lead lists, website forms, social media and search ads, missed calls, spreadsheet or CSV upload, and API or webhooks. Connection to your specific CRM is confirmed after a feasibility check. Ad leads reach the agent through your CRM or an API connection.
03Which languages can it speak?
Hindi, English and 7 more Indian languages, from 25+ Indian voices. It switches language when the caller does.
04Can it push results into my CRM?
Yes, CRM integration is available and quoted separately after a feasibility check. Troika already connects to Zoho CRM, Salesforce, Google Sheets and Google Forms, and other systems can send leads through our API.
05What happens when a lead is interested?
The agent books a callback, demo or site visit, or transfers the call live to your team, then sends a summary.
06How quickly can we go live?
Usually in 24 hours to 7 days, depending on your script, languages and how quickly approvals are shared.
07What does AI calling cost?
Setup is free. Troika's plans work out to ₹6 to ₹10 per minute of talk time, depending on the package, with GST extra. You pay per second of connected call time from prepaid wallet credits (1 credit = 1 second), plus 18% GST. See pricing.
The AI agent calls in English and in eight languages listed in the Eighth Schedule of the Constitution of India: Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Bengali and Malayalam.
Explore
More about Troika AI calling
Try it on your own phone
Get a call from our team within 24 hours
Enter your number and we will set up a live AI demo call for you. Hear the voice, interrupt it, ask it questions, in Hindi or English.
- No setup needed for the demo
- Hindi, English & regional languages
- Takes 2 minutes